PRINGLES GETS STATIONERY BUT ITS MOVING FAST!
Pink Key Consulting Ltd are delighted to announce signing of Helix, the go-to-global favourite for all things stationery, as a licensing partner for Pringles.
Pink Key has been the European Licensing Agent for Pringles for three years and met with Helix at the Brand Licensing Europe event in October. Under its agreement with Pringles™, Helix will be creating three new pencil case designs aimed atPringles™ lovers everywhere. Each case will be created in the style of the iconic Pringles™ crisp can, with consumers able to choose from the UK’s favourite flavours; Sour Cream and Onion, Original and Salt and Vinegar colourways.
Richard Pink from PKC says: “We are delighted to have Helix on board, we think their products are great fun and a really good example of what can be done with the brand.”
Gray Richmond, managing directorat Helix, comments: “Pringles™ is an iconic brands, with truly distinctive packaging and we are thrilled to be working with them to develop new stationery products echoing their creative approach.
“Our licensed products have always proved incredibly popular with consumers and we have no doubt that our new line will be equally so. We look forward to revealing more details soon, but in the meantime, we encourage any retailers interested in stocking our new ranges to get in touch with our sales team now.”
For more information about stocking Pringles™ products, call 01384 286 860 or visit www.mapedhelix.co.uk